The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative ThinkingAn Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180 degree Thinking(TM), 100 MPH Method,

An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Binding Type: Hardcover
Publisher: Wiley
Published: 03/20/2002
ISBN: 9780471417422
Pages: 262
Weight: 1.30lbs
Size: 9.10h x 6.10w x 1.00d