SKU: 17741860115

This Is Marketing: You Can't Be Seen Until You Learn to See

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Description

This Is Marketing: You Can't Be Seen Until You Learn to See#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Binding Type: Hardcover
Publisher: Portfolio
Published: 11/13/2018
ISBN: 9780525540830
Pages: 288
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d

Review Citations: Booklist 10/15/2018 pg. 6
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SKU: 17741860115

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Pat H.
West Palm Beach, US
★★★★★ 4
Seems Very Durable So Far
Size: Small, Style: 4 Pack
My dogs are really enjoying these chew toys! These keep them busy for hours!! So far they seem very durable and my little dogs can really chew and destroy so I’m happy about these so far! They rarely each chew a toy at the same time, but choose to take turns instead. But now they each have a chew toy and they are happy campers!!
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Reviewed in the United States on January 1, 2026
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drewcasey
Dallas, US
★★★★★ 5
Lasted 7 MONTHS - perfect pack of bones!
Size: Medium, Style: 4 Pack
Lasted us 7 months! Our Belgian mal chews on these non-stop and treats them like her high value treats. We just re-ordered the 7 pack!
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Reviewed in the United States on April 11, 2026
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Amazon Customer
Louisville, US
★★★★★ 5
Recommended by my breeder
Size: Small, Style: Wishbone/Dental
Purchased these two small sized Benebones for my puppy Springer Spaniel. It’s one of her favorite toys and it is well used and well worn. Replaced these with the medium size recently as she’s almost full grown now.
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Reviewed in the United States on June 9, 2026
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Becky
Fort Morgan, US
★★★★★ 5
Dogs love them and long lasting
Size: Large, Style: Wishbone/Dental
My dogs love these chew toys and they have lasted nearly 2 months and they still have plenty of chew left to them.
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Reviewed in the United States on June 5, 2026
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chase
Port Orchard, US
★★★★★ 5
The only chew toy that has actualy held up...for well over 2 years!
Size: Medium, Style: 4 Pack, Size: Medium, Style: 4 Pack
These things are amazing! They last forever even with dogs that can destroy nearly everything else in mins! I ordered these as a doggie Xmas gift over TWO YEARS AGO, and they are still pretty much fully intact! They chew on them all the time, too!(see pics; that's over two years of steady use!) I only got the one 4 pack, and have 4 dogs, too! Since making them so well does kind of reduce my ability to buy many more from them, I feel I should at least let people know they really are crazy durable and dogs love them! I will prob buy another 4 pack soon, just so they are easier to find(end up under couches,etc). Def a good buy!!!!
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Reviewed in the United States on May 10, 2026

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