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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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4.1 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Handsome Son, Great Suit
Color: Brown, Size: 8, Color: Brown, Size: 8
We ordered this for my 9 yr old son who walked me down the aisle when I got married. It fit perfectly, was a great value, good quality, and looked great on him! The tweed pattern and color were perfect for the wedding.
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Reviewed in the United States on December 5, 2025
★★★★★ 5
Give me 100 more!
Color: Green, Size: 6, Color: Green, Size: 6
ADORABLE. perfect fit, amazing strong structured material. I’ll take one in every color!
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Reviewed in the United States on March 2, 2026
★★★★★ 5
Adorable!!!
Color: Green, Size: 3, Color: Green, Size: 3
This suit is adorable! I got it in 2 colors. Made the perfect Christmas picture outfits. The quality is great. I got them 1 size up so they could fit in it longer, and size up was a little big as expected. Im happy they will fit in them for another year.
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Reviewed in the United States on January 15, 2026
★★★★★ 4
Well made and very nice material.
Color: Dark Brown, Size: 10
This is a great suit the quality material and the color is better than expected. The slacks have waist adjustments that help with comfort. Definitely worth the price.
I give it 4 stars because it was supposed to be a slim fit but the jacket is really loose and not as form fitting as I expected, however the suit is worth the price.
My son loves it ! Color is perfect for him!
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Reviewed in the United States on December 27, 2025
★★★★★ 1
Returned ...
Color: Dark Brown, Size: 20
I ordered the dark brown suit which my son loved. once I looked closely there seemed to be cat hair on it, it looks like it was washed as well, which caused the material to rise and become damaged.
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Reviewed in the United States on April 15, 2026