SKU: 88456225898

Riding the Roller Coaster: A History of the Chrysler Corporation

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Riding the Roller Coaster: A History of the Chrysler CorporationFrom the Chrysler Six of 1924 to the front wheel drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy five year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.

How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three."

The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

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SKU: 88456225898

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Amzn customer
Birmingham, US
★★★★★ 3
Some prayers in this book could make some people uncomfortable
Format: Paperback
Some prayers in this book could make some people uncomfortable like those that mention "healing from this spirit of death" when the person might not be feeling like they're dying. e.g., the prayer for healing of basal cell carcinoma. For those who may not be aware, the vast majority of basal cell carcinomas (basal cell skin cancer) does not lead to death. According to the Cleveland Clinic, "The prognosis for people diagnosed with basal cell carcinoma (BCC) is excellent. BCC will rarely spread to other areas of your body and cause harm." However, they also point out that "If you don’t receive treatment for basal cell carcinoma, the skin cancer can slowly grow in size and invade deeper tissues like muscle and bone and cartilage." So although a BCC shouldn't be ignored, I think that praying for healing "from this spirit of death" may scare some people.
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Reviewed in the United States on August 22, 2024
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Danva York
Draper, US
★★★★★ 5
Great Book and Great Lady That Wrote This Book With Wisdom And Good Confessions and Decrees!
Format: Paperback
If you need healing get this book it will build your Faith in God for your healing! I Love it and Pray it over myself and over other people who need healing.
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Reviewed in the United States on February 21, 2026
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Kitty
Grantham, US
★★★★★ 5
Great book!!!
Format: Paperback
Love this book. Bought one for my Daughter-in-law also. Great ministry.
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Reviewed in the United States on April 21, 2026
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Amazon Customer
West Palm Beach, US
★★★★★ 5
Healing words
Format: Paperback
I received this as a gift. I enjoyed the book so much. I bought it for another friend as a gift. It’s a good read something I pick up almost daily.
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Reviewed in the United States on March 19, 2026
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Tracy Ayres
Alexandria, US
★★★★★ 5
Helpful
Format: Audiobook
Great read for every day over and over
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Reviewed in the United States on March 10, 2026

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