Move the Needle: Yarns From an Unlikely Entrepreneur

Move the Needle: Yarns From an Unlikely EntrepreneurHarness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force. Shelley Brander was no stranger to the word "can't." You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn. But she proved all her detractors wrong when she opened Loops, a

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.

Shelley Brander was no stranger to the word "can't."

You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn.

But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate and active membership community of knitters, crocheters, and makers of all ages.

This book is about harnessing "the power of can't" to pursue your life's passions-both personal and professional-no matter how weird or impossible they may seem. We're still living in a time where the entrepreneurial creative is too often told, "You can't make a business out of that," but in this book you will learn how to turn your can'ts into cans and: