SKU: 55548597257

Adding Prestige to Your Portfolio : How to Use the Creative Luxury Process to Develop Products Everyone Wants

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Description

Adding Prestige to Your Portfolio : How to Use the Creative Luxury Process to Develop Products Everyone WantsExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.

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SKU: 55548597257

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4.7 ★★★★★
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Smiley
Port Orchard, US
★★★★★ 5
Nice product.
Scent: Unscented, Size: 20.3 Fl Oz (Pack of 3)
A nice product without perfume.
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Reviewed in the United States on May 28, 2026
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LT
Battle Creek, US
★★★★★ 5
Wonderful
Scent: Unscented, Size: 20.3 Fl Oz (Pack of 3)
Love love this lotion. I have very dry skin and this is perfect. Absorbs well and feels great!
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Reviewed in the United States on May 15, 2026
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Shellybb
Natrona Heights, US
★★★★★ 5
Leaves skin clean and soft
Size: 4.98 Fl Oz (Pack of 1)
Leaves skin clean and soft and much to my surprise did not make my skin break out even though more traditional cleansers often do. This is a really nice product, better than more expensive department store brands I've tried.
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Reviewed in the United States on May 11, 2026
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Courtney
Massapequa, US
★★★★★ 5
Amazing product that I continue to order again and again!
Size: 4.98 Fl Oz (Pack of 1)
Amazing product that I continue to order again and again! I love the formula of this product! It is perfect for using as a first wash to gently remove makeup or dirt build up before washing with another cleanser. It is great for people with dry skin or if you wear a lot of powder makeup or powder on top of foundation, and it is great for removing mascara and heavy eye makeup as well. It is great for sensitive skin, and I feel like it is super gentle & made with clean ingredients. Bioderma is a brand I trust, and this is a product I will continue to restock!
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Reviewed in the United States on March 5, 2026
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areale
Waukegan, US
★★★★★ 5
On My 5th Bottle – That Says It All
Size: 4.98 Fl Oz (Pack of 1)
This is my fifth bottle of Bioderma Sensibio Micellar Cleansing Oil, and that alone should say how much I love it. It removes makeup effortlessly, including stubborn mascara and long-wear products, without irritating my skin. The formula feels gentle and nourishing, not heavy or greasy. It rinses clean and leaves my skin feeling soft and balanced rather than stripped. I appreciate that it works well even on sensitive skin and doesn’t clog pores or cause breakouts. It has become a staple in my routine, and I keep repurchasing because it consistently delivers. Highly recommend if you want an effective yet gentle cleansing oil that truly works.
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Reviewed in the United States on March 1, 2026

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