Wella Koleston Perfect ME+

Wella Koleston Perfect ME+OUR PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY Koleston Perfect is the first professional hair colour brand to feature breakthrough technologies boasting: Pure, balanced colour results with natural depth and shine ME+ reduces the risk of developing a new allergy to hair colour* Reduce the formation of free radicals for irresistible hair quality** Simple 1: 1 mixing ratio Up to 100% grey coverage Up to 5 levels of lift * FOR PEOPLE NOT

OUR PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY
Koleston Perfect is the first professional hair colour brand to feature breakthrough technologies boasting:

• Pure, balanced colour results with natural depth and shine
• ME+ reduces the risk of developing a new allergy to hair colour*
• Reduce the formation of free radicals for irresistible hair quality**
• Simple 1:1 mixing ratio
• Up to 100% grey coverage
• Up to 5 levels of lift

* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS

INGREDIENT - CONSCIOUS
ME+ is the superior colour technology of the future. It is the only oxidative
permanent hair dye molecule to replace PTD and PPD that reduces the risk of
developing a new allergy to hair colour while delivering un-compromised
colour performance.3

• After 125 years of PPD/PTD, Wella Professionals is the first to be replacing PPD/PTD with ME+ and eventually across our entire colour portfolio.

NO HABIT CHANGES, JUST IMPROVEMENTS

• Easier mixing: The redesigned colour creme is significantly easier and faster to mix, easier to rinse.
• More precise application: Due to the flexible cream consistency it is easier to apply the mass and it stays in place.
• Better fragrance: The improved fragrance creates a pleasing experience for you and your clients.
• Designed for Sensitive Scalps: Clients report the creme consistency feels good on scalp.