SKU: 16676830896

Scarcity Brain: Signed Copy

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Scarcity Brain: Signed CopyWant a signed, custom inscribed book? Here's your place for it. **Add your custom message in the "order notes" during checkout** Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors.

Want a signed, custom inscribed book? Here's your place for it. 

**Add your custom message in the "order notes" during checkout**

Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

  • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
  • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
  • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
  • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
  • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world


Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

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SKU: 16676830896

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JM Rodriguez
Draper, US
★★★★★ 5
Great value for dress watch or casual use
Color: Silver/Black/Gold, Color: Silver/Black/Gold
Amazing piece for the price. Had many compliments from coworkers and family about the watch, a real conversation starter. second hand is on point and even with big wrist it suits me well
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Reviewed in the United States on April 23, 2026
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Crisis Doc
Fort Morgan, US
★★★★★ 5
Great quartz Datejust alternative!
Color: Silver/Black/Gold, Color: Silver/Black/Gold
I was looking for a cheap quartz Datejust alternative and many online reviews suggested this watch. I originally wanted the black and silver version but as prime only had the smoky gray and Gilt indices I went with that, in case it didn't meet expectations and needed an easy return. I needn't have worried. This watch is great! The smoky gray sunburst dial is beautiful (as good as my Aqua Terra), and matches well with the Gilt applied indices and hands and white printing (words and minute ring on border); the Gilt details give it the vintage heritage look that's popular now. It's also very easy to read (as opposed to my silver Omega quartz) and date only (which oddly makes it seem pricier). Lume is fair and present on the hands alone, but better than my Tag Heuer link. The folded bracelet is a little stiff but easy to size (google how to size a folded bracelet and this was about the easiest I've done), good quality and very comfortable. it also has 4 microadjust positions on the clasp. The movenent also hacks. On the wrist, it looks very similar to the datejust but without the heft and probably better sized at 39mm (with 20mm band). The smaller sizing and price also make it a nice alternative to the Tissot gentleman quartz. And the Casio brand makes it probably one of the cooler datejust homages, as its the brand that both hipsters and billionaires wear (per style and value). Downsides are the plated case (not full stainless), folded bracelet (though to be fair Rolex used folded bracelets originally as well) and snap on back, but at $30 can you really complain? And I needn't worry if I accidentally bash it against a doorsill. I'm wearing it already!
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Reviewed in the United States on October 8, 2020
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Maria Arteaga Tirado
Lowell, US
★★★★★ 4
Great quality/ customer support
Color: Silver/Black/Gold
I had to order a replacement because the first box was damaged and had been previously opened. Thankfully it’s was super easy and fast to do, i got the new one and is amazing, its chic and classic. It’s the perfect size for small writs!
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Reviewed in the United States on February 18, 2026
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Books4me
Battle Creek, US
★★★★★ 5
Serves the purpose
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Looks very nice for an inexpensive watch. And keeps time.
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Reviewed in the United States on February 1, 2026
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Gabriel Navarro
Cuba, US
★★★★★ 5
Me encantó
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Se ve elegante, el precio está bien para cómo se ve y se siente, y es versátil a la hora de usar con cualquier ropa. Esta serie de casio, para mí, es bastante calidad precio
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Reviewed in the United States on April 9, 2026

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