SKU: 74657439995

Marketing Management, Global Edition

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Marketing Management, Global EditionStart thinking like a marketer with the gold standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking,

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text's reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab ® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

EAN: 9781292404813
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 16. Auflage, 22016
Erscheinungsjahr: 17.11.2021
Produktform: Kartoniert
Autoren: Kotler, Philip & Chernev, Alexander & Keller, Kevin
Auflage/Ausgabe: 16. Auflage
Seitenzahl/Blattzahl: 608
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing, Management: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 273 mm
Breite: 215 mm
Höhe: 24 mm
Gewicht: 1310 gr
Genre: Importe
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SKU: 74657439995

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emland11
Battle Creek, US
★★★★★ 5
Perfect for travel... very comfortable!
These things are amazing! I bought these a couple weeks before a trip to Italy and had planned on doing a lot of walking in them. I only got to wear them a couple times before we went on our trip, but no blisters, even during LOTS of walking in them on the trip! They wore in super quickly while still keeping their durability. My feet stay dry even in lots of rain. The photos show the wear on them after a few months, including a couple weeks of travel, and weeks of wear around town. My only complaint is that there is a tiny something (a little knot of thread with glue? not sure...) that is at the top of the opening of the boot, and it rubs the back of my ankle and makes a sore. That isn't enough to make me not wear them though. There's a photo that shows this. As you can see it's super tiny, and probably not even a flaw, it just hits my ankle *just* right so that it rubs.
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Amazon Customer
Whiting, US
★★★★★ 5
These shoes were perfect! Cute design
Spent more than I typically would on shoes to get a quality pair for a trip. Needed a dependable shoe that would be waterproof for hiking and exploring the often wet climate and terrain. These shoes were perfect! Cute design. Very comfortable. Fit as expected. Kept my feet warm and dry. Good for hiking as well as walking the streets of the little towns we explored. I'm glad I invested in these boots!
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Reviewed in the United States on July 29, 2018
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Isabel
Louisville, US
★★★★★ 4
Chic Comfort
I really enjoy these boots. Excellent for wet muddy city streets! The slip on version are a bit narrow when it comes to putting them on. I wear a size 8 and ordered 8.5 for extra room , but they were too long. I think if you have wide feet these may not be too comfortable. Overall a good leather shoe. No water sipped through while wearing.
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Reviewed in the United States on March 18, 2021
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Ann Gaier
Pawtucket, US
★★★★★ 5
Need breaking in, but awesome quality
I was a little worried when I first got these- my feet are a little wider than normal, but not wide enough to need wide width. They were quite snug the first few times I wore them, but after some breaking in they fit PERFECT. I did have to go up a half size from my normal 7 to a 7.5, but these boots are fantastic and I can tell I have them for a long time!
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Reviewed in the United States on March 18, 2021
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Macy Davis
Waukegan, US
★★★★★ 5
Get these! You won't regret it!
These are my go-to winter shoes! They are waterproof- I love them bc they don't look like your typical "rainboots"! Stylish- I get compliments everytime I wear them! Comfortable- first time I wore them they were tight through the middle of my foot, but after two wears I had them nice and broke in, now my most comfortable shoes!
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Reviewed in the United States on February 17, 2021

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